THE GATHERFIELD APPROACH

Design that begins with story.

Gatherfield Studio exists to bring beauty and meaning to the work you’re building. We weave together story, strategy, and design to create brands and websites that feel deeply connected to who you are and what you value.

Our goal is simple: to help you create something lasting—crafted with care, rooted in story, and alive with heart.

BRAND STRATEGY

The Field Guide

Every meaningful brand begins with clarity. In this process, we step back to explore the heart of your work to uncover your story, defining your audience, and identifying what makes your brand distinct. Through thoughtful strategy, we bring focus to your ideas and shape the direction that will guide your brand moving forward, creating a strong foundation for everything that follows. When your positioning, message, and vision are clear, design decisions become more intentional and your brand can grow with greater confidence and cohesion.

What’s Included:

  • Pre-session questionnaire

  • 90-minute strategy session

  • Recorded call

  • Brand Field Guide PDF

The Field Guide can be booked as a standalone strategy session or serve as the first step in a Gatherfield branding project, with the cost applied toward your full branding package should you choose to continue.

Timeline: 2 weeks

Investment: $750


BRAND IDENTITY DESIGN

The Foundation

Branding begins with a strong foundation. In this process, we uncover your story, define your voice, and craft a timeless identity that reflects your heart and purpose. Through thoughtful strategy and refined design, we’ll create a cohesive brand system that feels distinctly you — rooted in meaning, ready to grow.

Designed for early-stage or evolving businesses who want to build with intention — grounding their brand in clarity, story, and purpose.

What’s Included:

  • Brand strategy & creative direction (tone, audience, positioning)

  • Primary, secondary, and submark logos

  • Custom color palette and typography suite

  • Mini brand guidelines PDF

Timeline: ~6–8 weeks

Investment: Starting at $3,800


BRAND & WEBSITE DESIGN

The Fieldwork

The Fieldwork experience blends deep strategy with elevated design to help you plant your brand firmly in the digital landscape. Together, we’ll refine your message, build your website on Squarespace, and craft a visual identity that tells your story beautifully and with purpose.

Designed for brands ready to be seen, supported by a thoughtful and intentional online presence.

What’s Included:

  • Full brand identity (from The Foundation)

  • Website strategy & flow mapping

  • Custom website design

  • Post-launch walkthrough

Timeline: ~8–10 weeks

Investment: Starting at $7,500

What It’s Like to Work Together

Gatherfield is a good fit for thoughtful, values-driven business owners who want to build with intention.

You may feel at home here if you’re:

  • Building a small, creative, or lifestyle-led business

  • Drawn to timeless, grounded design over fast trends

  • Looking for clarity and cohesion — not just something that “looks good”

  • Open to a collaborative, guided process rooted in care

  • We begin by gathering your story, goals, and vision, creating a clear foundation to build from.

  • Your brand and/or website takes shape through considered design, guided by strategy and refined through collaboration.

  • Everything is thoughtfully wrapped and handed off, so you can move forward feeling confident, supported, and ready to grow.

Every project begins with a conversation. If your needs fall outside these offerings, a custom proposal can be created.

If you’re ready to bring clarity and intention to your brand,
I’d love to hear more about what you’re building.